24/7 blood pressure monitor
www.aktiia.com; App Store; Play Store
Aktiia is a 24/7 blood pressure monitoring system that measures your blood pressure, automatically, while you go about your daily life, uninterrupted.
This system consists of a bracelet and a cuff. The bracelet is a wearable blood pressure monitor that optically measures your blood pressure over 70 times per week. The cuff is used for the initial setting of the bracelet.
At the time I joined, Aktiia was a growing startup. Rapid hiring was in progress and the Product team was just created. Justin Ziccardi as VP of Product and I were the first members.
To start metric-driven decisions, Justin set up the initial NPS survey launch. Close to a month later, we had our first NPS score in front of us. It wasn’t great, the score was 4. We realized we will need to do a lot to reach a target of 40 by the end of the year.
Net promoter score (NPS) is a widely used market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or service to a friend or colleague.
Together with the score, NPS surveys also provided us with the reasoning behind the score. These reasons gave us a long list of things to improve. However, there were 3 with the highest potential to positively influence NPS. Among them, a new feature request was showing up. People were keen to be able to do on-demand blood pressure measurements.
The best way to start a project is to do research. To understand what device is the best for on-demand measurements I had to start from within the company. Feedback was clear that the cuff is the right device to do on-demand measurement.
After learning what are the key recommendations for doing a cuff blood pressure measurement, Justin and I created a user journey map which led us to a few problems to solve.
Based on this map we explore a few options for user/task flow.
